How to name your brand: top business naming tips and exercises

How to name your brand: top business naming tips and exercises

The brand name is essential

Your company name is a part of who you are. Even if there are hundreds or even thousands of other businesses delivering the same thing as you do, your firm is unique. Why? Because it’s the only one you run and the only one that represents your brand. As a result, your company’s name must reflect this. The name of your company has a significant impact on how potential consumers and competitors view your brand. It’s a catch-all for all you must give, good or bad.

The reason for this is because your brand character must be projected loudly and clearly for everyone to notice in your company name. It’s an important component of your company’s identity since it’s not just something people will see, but also something they will hear. It must be something that conveys your brand and is easy to say.

Now, Designviva will explain some important aspects of naming

Considerations for company naming

There are several factors to consider while naming a company. While you’re thinking of business names, keep the following things in mind:

Expanding and reorienting

The more successful your company becomes, the more important it is for your brand to remain memorable. Otherwise, your company could feel like it’s trapped in a rut or fail to connect with clients.

This is one of the reasons why it’s risky to include a tech word in your company name (such as Bell Telephone or Radio Shack), since when technology advances and you shift your focus to other products and services, your brand may become outdated. Consider how firms like Circuit City and Micro Center utilize less specific but technical words in their titles. However, you may select a name that has nothing to do with your business or the service you provide, like how Apple is a tech brand and has nothing to do with physical apples.

Designviva explains globalizing

The process of naming an international company differs from naming a firm that only works in one country. And naming a corporation might be much more difficult if the nations where the firm works speak different languages. As you brainstorm business name concepts, do some research to see how each name would be received in the nations where you want to do business. Even if it sounds like a strange foreign term, it’ll be better than nothing. However, it’s possible:

In another tongue, does this term sound inappropriate?

Be a bad term in the other language. For speakers of the opposite tongue, be challenging or impossible to pronounce.

Be the same as a trademarked business name. It’s possible to translate your name or even change your brand for international markets if altering your business name isn’t an option.

If your company plan calls for global branding, include global markets in the naming process and ensure you can trademark the name you pick in every country you want to reach.

Designviva will make you understand about registering and trademarking

You must trademark your company name in every nation where you do business, which may be a time-consuming, difficult, and expensive procedure. Start the trademarking procedure as soon as you’ve determined that trademarking your company name will not be an issue in each nation.

Search for URLs that already use your suggested name while checking the availability of your chosen name. The domain name you desire for your company may be already taken by someone else, even if the name isn’t copyrighted. If this is the case, you have two choices: choose a different name or check if you can acquire the domain name from the existing owner. Designviva doesn’t advocate going with another top-level domain if you want to use the name you already have in mind. The “primary” top-level domain,.com, is what most people use when looking for your brand online. You’ll lose a lot of business if URL associated with your brand name points to a different website than your own.

Designviva always suggests you be distinct!

Although you don’t want to sound too like other companies in your industry, your audience must know what you have to offer to avoid seeming generic.

Find out what other companies in your niche are naming themselves by conducting research. This doesn’t mean you have to do precisely what everyone else is doing, but it can assist you in figuring out what kind of company name is most appropriate for your brand.

As an illustration, you’ll discover a lot of independent boutiques and confectionery stores with amusing names but not many legal companies.

Designviva advises you to be careful when going with a name that’s drastically different from what everyone else in your business is calling it. In the worst-case scenario, it might drive away potential clients. Use the culture of your business to help you decide what sorts of company names would resonate best with customers. After that, put all your energy into discovering your own unique and genuine name.

Choose a name that stands out yet isn’t absurd.

Consider the names of the companies with which you have regular contact. Designviva tells you to find what role do they play in the industry-appropriate yet distinct paradigm.

Observe how many of the company names are directly related to the goods they sell. When a company wants to connect with customers, it often must make a clear reference to the product. Confinity, which later became PayPal, is one such instance.

Other businesses don’t have to make their goods apparent; they may still engage with their customers right away even if their names are outlandish. You probably won’t consider this odd because it’s so widely used, yet it’s a completely unrelated term that most people have never heard of. Google is spelled incorrectly, to boot.

It’s time to be creative with your business name now that you know what to do (and what not to do) while investigating brand name possibilities. A notebook and pen are essential for brainstorming.

This has been shown to increase your creative thinking, so get started by writing down anything that comes to mind when you think about your business.

Make a list of the personality qualities associated with your company or product. What are your core values? What types of consumers do you cater to? When individuals suggest your business to their friends, how do you want your firm to be described?

Then, make a list of all the terms associated with your company and industry. Your company either serves industry insiders or the public. Decide on the sort of business name for your brand throughout the brainstorming process. While using your name or initials as your logo is a conventional choice, you’ll almost certainly need to include an explanation of what you do in your logo.

You may even choose something completely unrelated to your business, but just as with your company name, you’ll need to make it obvious what you do through your logo or slogan. The advantage of names like this is that they are easier to trademark than names directly connected to your business.


When it comes to branding, the name of your company should always be the first thing people see. Indeed, branding doesn’t stop at the product or service level. Once you’ve settled on the right company name, the next step is to create your whole company’s brand identity. Look through our network of graphic designers to locate the ideal candidate for your new brand identity design project.


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