Great Tips to Improve Website User Experience
Website user experience is sort of key to having a successful online presence. If you’re having any difficulty together with your website UX, these great tips are bound to help .
A strong online presence is just as important as a well-kept and appealing storefront; a company’s website is its face. Users nowadays are well-versed in web design and have come to demand a certain level of refinement.
As the threshold for providing a well-designed website UX raises, many businesses, particularly small firms, may feel overwhelmed by the demands. Enhancing the user experience of a website is not as difficult as it may appear, and even a tiny effort may make a big difference.
What Is User Experience?
Website user experience (UX) refers to the set of behaviors that customers display when interacting with an internet site . Particularly, user experience defines users’ impressions of your website or other applications consistent with how easy and pleasant it’s to use. once you enhance UX, you create a far better place for patrons to interact together with your brand, and reduce friction between your website and your audience .
In short, it’s about how memorable you’ll make the web site user experience of the potential customers.
A good website user experience would mean that:
the user visited your website,
scrolled through the various pages,
understood what the web site is all about, and
finally, got what they wanted.
There are many factors that influence website user experience which successively can make or break your business. They are:
Usability — Is your website easy to use?
Accessible — Can people with disabilities access your website?
Value — Does your content/product/service make their time spent on the web site worthwhile?
Findable — Is your website easily navigable?
Usefulness — Does your website satisfies users’ requirements?
Credible — Does your brand, identity, content, and/or service builds trust and belief of the user?
Desirable — Does your brand strike an emotional chord with the user?
Easy Tips for Improving Your Website User Experience
Site Speed Optimization:
The cornerstone of a website’s user experience is site speed optimization. With the proliferation of mobile devices, users are able to access the internet on a variety of machines from all over the world, and one of the most common user experience issues among them is a slow-loading web page.
Avoid Page Not Found Errors (404’s):
Any user gets annoyed at the message of 404 or page not found. If any user gets the message, then he might rethink on getting back to your site next time, which speaks of the web site user experience you’re providing.
For sign-ups or surveys:
Only ask for the bare minimum of information.
Any firm relies heavily on customer feedback. Get feedback from site users and extensively test all components to ensure the UI and UX work even after your website or store is live. Take polls and ask your customers what they like and don’t like about your site or store, and make changes as needed.
Responsive and Mobile-Friendly Website:
Advancements in mobile technologies allowed people to browse the online on multiple devices. So your website must be compatible and straightforward to navigate on the smartphones, tablets, desktops and other devices that your website visitors or customers use.
Maintain Consistency on Your Websites:
Keep your website pages constant for a nice website experience. This is the key to establishing brand recognition in the online realm. Throughout the website, use the same font style, colour, and writing tone. Headings, button styles, design components, illustration style, photos, and everything else should be consistent throughout pages.
Make judicious use of images:
People come across a lot of photographs on the internet and are able to recognise them rapidly. If you use photographs from other websites, viewers may be able to recognise them, and you may lose their trust. To convey the idea to your potential customers, use original photographs that reflect your brand, products, services, or team. Also, make sure to use photos that are relevant to your text and that support it.
Bullet Points and Their Importance:
Use bullet points if you want your users to absorb all of the information rapidly. Make a bullet list of the important points or characteristics of your products or services so that users can rapidly collect all of the information they need. There are many cool icons available that you can use as bullets in your text.
Gregg Bernstein, speaking at the UXR Conference, said,
“User experience isn’t just ‘when users go to our website”. User experience involves how users first heard about our organization, or how they continue to interact with our organizations. There’s a bigger world outside of our work.”
Effective user experience design is a coordinated effort that streamlines the web experience and adds value to visitors and potential customers. It should make your site functional, current, and relevant to the potential customer — and leave nothing in the way, allowing them to have a smooth and seamless experience. Plus, there’s more. With Ninjasites, you have complete control over the user experience on your website. Ninjasites, a 500apps solution, ensures an easier and faster approach to get your website’s user experience up and running.”